IBM - SMARTER PLANET

Smarter Planet anthem. Data is being used to make the world smarter.

The first generation of a consolidated IBM on youtube. The task was to make a
single home for the content of over 400 channels accross YouTube to live in one place.

I shot and edited a short video announcing the close of IBM's old YouTube channels.

A custom gadget on YouTube provided a unique, yet short lived opportunity to
visualize the channel's analytics as a means of navigation.

Banners used real-time Google analytics data from the
IBM YouTube channel to visualize its most popular videos.

FANTA

Global TV and outdoor

UNITED NATIONS

Two spots produced for the "Hopenhagen" Climate Change Conference.

TIDE

Integrated print campaign for Tide Coldwater, which cleans your
clothes just as well in cold water as regular detergent does in warm.

KOOL AID

Print campaign showing the simple fun of drinking Kool Aid.

MINUTE MAID

Global tv spot for Minute Maid orange juice.

IBM - LOTUS NOTES

Our tast was to demonstrate that Lotus was more than an e-mail program.
We wanted to show the world what Lotus did know.

WONKA

Feed your imagination. With candy that makes music. Check it out at facebook.com/wonka

Wonka did a partnership with Rob Dyrdeck. We thought showing Rob
riding a real hoverboard would be a great way to showcase imagination.
Two videos were produced from different angles to sell the effect more.