The first campaign for Beats from Anomaly LA featuring the world's most iconic sports anthem, "Seven Nation Army" and the world's most iconic athletes.
We squeezed a year's worth of film content for both broadcast and social in just a few days of shooting in coordination with production crews all around the world.
MOMENT BASED CONTENT
We closely followed each of our athlete's biggest moments throughout the year and rolled out reactive and refreshed content from our library of footage based on how they performed.
Serena won her 23rd slam, The Cavs faced the Warriors on Christmas Day, Tom Brady took the Super Bowl, Anthony Joshua faced Klitschko, Bayern Munich was having a standout showing in the champions league...it was a huge year for Beats athletes. We were ready with unique films for each moment.