CREATIVE DIRECTOR - WRITER
Serena.jpg

Beats by Dre

# B E H E A R D

Armed with the full cast of Beats athletes, a chest beat, and the most iconic sports anthem of all time — Seven Nation Army, Beats set out to tell the world what it means to #BEHEARD.

We created an incredible amount of content for social across multiple channels, and showed up for each athlete when it was their moment to be heard. 

CAVS v WARRIORS - CHRISTMAS DAY

We focused on a huge sports moment to amplify and bring the iconic chest beat to life with the help of interactive projections and smart LED bracelets. 

Giphy Partnership

Apologies if your computer is chugging. So many gif's, all created from the hero film footage in partnership with IlOVEDUST. #BEHEARD became a trending hashtag.