Some Lotus Notes users strongly disliked the program while others were so fond of it they got together every year at a conference to talk about it. IBM wanted to communicate that Lotus was more than mail. So we set out, with the help of some hardcore Lotus fans, to show the world that Lotus was more than just an e-mail program. It was smart, and it actually knew a lot of things.
Lotusknows.com housed all of the content the campaign media drove to. We crowd-sourced the content from Lotus experts, and encouraged them to generate Lotus tutorials with a fresh and humorous take on how to use Lotus.