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C4 ENERGY

CEREAL KILLER

CLIENTC4 ENERGY

AGENCYIN-HOUSE - DEPARTMENT OF CREATIVE

FORMATPROGRAMMATIC VIDEO

TYPEBRIEF

OVERVIEW

Cereal Killer tastes like fruity cereal and it's taking over breakfast in this series of paid social and programmatic video ads! Each video follows the Cereal Killer as they murder a different breakfast item, turning the morning routine into a darkly playful killing spree. The rallying cry: Rise and Slay.

ROLE

Senior Director of Creative

Cereal Killer - Hand

C4 Cereal Killer - Hand BTS

C4 Cereal Killer can on a refrigerator shelf

C4 Cereal Killer can and spoon surrounded by colorful cereal and milk

C4 Cereal Killer can against a dark background

C4 Cereal Killer - Box

C4 Cereal Killer - Box BTS

C4 Cereal Killer - Coffee

C4 Cereal Killer - Coffee BTS

C4 Cereal Killer - Fridge

C4 Cereal Killer - Fridge BTS

C4 Cereal Killer - Strudel

C4 Cereal Killer - Strudel BTS

C4 Cereal Killer can framed inside a refrigerator

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