ROSIE MAC

MUSIC VIDEO

OVERVIEW

This project was born from pure creative necessity. Working alongside Jason Nitti during his time as Creative Director for Alex Da Kid, we decided to bypass the traditional production pipeline and execute a music video from the ground up for Rosie Mac.

With zero budget and a tight overnight production schedule, we took on the roles of directors, editors, and cinematographers to bring the concept to life. This was a "No Brief" creative experiment that prioritized visual storytelling and instinct over process. It remains a testament to what can be achieved when a lean, focused team has the creative freedom to experiment, refine the edit in real time, and execute a vision without external constraints.

ROLE

Co-Director + Co-Editor + Cinematographer

HERO VIDEO // ROSIE MAC