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SAMSUNG

SAMSUNG NOTE 4

CLIENTSAMSUNG

AGENCYR/GA NEW YORK

FORMATDIGITAL VIDEO

TYPEBRIEF

OVERVIEW

For the Samsung Galaxy Note 4 launch, we were tasked with making complex technical features feel intuitive and engaging. At R/GA NY, we developed a series of “heightened demos”—short, narrative-driven digital films that moved beyond the typical dry product showcase.

We made technology the protagonist. The campaign scaled globally, with the “Photo War” spot alone generating over 3.2 million views on YouTube.

ROLE

Associate Creative Director

HERO VIDEO // SAMSUNG NOTE 4

FILM // HEIGHTENED DEMO 01

FILM // HEIGHTENED DEMO 02

FILM // HEIGHTENED DEMO 03

INDEX // RETURN TO ROOT