BREATHSAVERS

THE SMELLIEST WORDS

CLIENTBREATHSAVERS

AGENCYARNOLD NY

FORMATRADIO

TYPEBRIEF

OVERVIEW

Two of my favorite radio spots for Breath Savers, presenting “The Smelliest Words in the English Language.” Because when your breath is bad, every word is smelly.

The campaign was shortlisted for a Radio Mercury Award.

ROLE

Senior Copywriter

RADIO // THE SMELLIEST WORDS 01

RADIO // THE SMELLIEST WORDS 02

INDEX // RETURN TO ROOT